…with the help of Traverse City Whiskey Co. American Cherry Edition Bourbon, a Kitchen-aid mixer and a book of bourbon recipes from Albert Schmid, National Center for Hospitality Studies, Sullivan University. Woo-hoo!
A good night for ice cream…
Category: Bourbon
Dan’s Bourbon of the Week: John B. Stetson Bourbon
I’ve been spoiled a bit lately with the bourbons I’ve been sampling. Pappy Van Winkle, Eagle Rare 17, even the local spirits have been impressive. And I have plenty more quality beverages to sample in the near future. But today I turn my attention to a bit of an odd one: The John B. Stetson Bourbon.
Now, I appreciate a good Stetson hat. Growing up with a love for country music, how couldn’t I? But a Bourbon produced for a company famous for hats and western clothes – color me skeptical.
I purchased the bottle in Kentucky, unaware that it was available here in Michigan. It’s certainly an attractive enough bottle, with it’s leather tie and old style label.
My take: On pour, this bourbon is light. Very light. Not at all the darker hues I’m used to, it has an amber clearness to it. Looking online, the belief is that it is a four-year-old bourbon, and there is much speculation as to where the juice is sourced from, before being labeled and bottled for the Stetson company.
The nose reflects this – it is light and airy at first, and slowly opens up to reveal a corn syrup smell, with a sharp alcohol bite. It’s a rye/wheat blend (in addition to the usual barley and, of course, corn), but has only the lightest spiciness (baking spices, not pepper) in the smell.
To me it tasted very much as I suspected it would: very light and almost watery with a corn sugar opening. It never really heats up too much, and while very light hints of allspice, and a trace of butterscotch are present, it tastes…young. The finish is quite smooth, but very short, and didn’t burn at all (which is fine with me).
If you gave me the choice between this and a Stetson hat, I’d probably take the hat. But it’s not a bad bourbon, just a little young and a little light for my tastes.
Dan’s rating: 7.3
Dan’s Bourbon of the Week: Eagle Rare 17 Year-Old
The explosion of bourbon popularity has led to many things: one one hand, there is a massive array of new, innovative and exciting brands and makers growing larger by the day. On the other hand, many products are harder and harder to find.
Another one of the advantages is the number of bourbon, or whiskey, themed bars popping up. Here in Detroit, where the bourbon does not flow as freely as in Kentucky, this can mean a connoisseur (or at least a well read poseur) has a possibility of trying a spirit that would otherwise remain unavailable to them.
Last week, my fellow musician/bourbon-loving friend Jeremy Porter mentioned a bar that had opened in my neck of the woods and had a particularly noteworthy collection of whiskeys: The Butter Run Saloon is St. Clair Shores, Michigan. A quick look at the website caught me off guard – 84 different bourbons. An amazing selection, even more surprising that it happened to be in the relatively sleepy burb I grew up in.
Partially, my surprise was in my notion of what kind of bar would host such an elaborate selection – at least here in Detroit. I shuddered while images of skinny-jeaned, ironic t-shirted hipsters gleefully threw down this week’s leftover vintage bicycle money on glasses of Pappy Van Winkle while discussing the day’s English Premier League scores and the latest London Grammar release. This was not the case, in fact, it was almost the polar opposite.
The bar is a quiet, working class pub style restaurant/bar, that just also happens to have an amazing selection of bourbons (as well as over 100 scotches). It serves good burgers, good onion rings, and Angels Envy Cask Strength (?!?).
Since there were a good number of drinks on this list I have not had the ability to hunt down for myself, I decided to try one that has been on my list for some time. A big fan of the Eagle Rare 10 year, it seemed a good idea to try the Eagle Rare 17 Year-Old. I was not disappointed.
I love Eagle Rare – partially because I love the variations that I have gotten from this straight bourbon, but have not been able to get my hands on a bottle of the 17 Year, hard as I have tried (and I have tried, believe me). With a glass in my hand, it was everything I love about the 10 year, but even more.
My take: The nose of this glass was deep, and incredibly complex and varied. At first, I could make out fruits and a bit of spiciness. Baking apples and cinnamon, raisins and orange peel. A charming array that slowly, as the glass opened, turned into warm leather and oak.
The first sip surprised me – it had a silkiness to it, and the smoky oak taste, but it wasn’t harsh at all. Rather, it was gentle despite the tannin, and not bitter at all. Raisins and almond were there before a soft leather presented itself upon the long finish.
To me. this was a magnificent drink. Full of character and flavor, but not too harsh or biting. Smooth, but not weak. A top five, to be sure!
Dan’s Rating: 9.3
Dan’s Bourbon of the Week: New Holland Artisan Spirits Black River Bourbon Brewers Whiskey
Some days, you can’t wait to get home and pour a nice glass of bourbon to celebrate a job well done. Other days, it’s a nice relaxing way to end a hard days work. But sometimes, sometimes you need that drink, to help you remember that the working day is over and to remind your self that your toils are not for naught.
Now, dear reader, I hope that most of your days fall into the first category, with a few in the second. But when those third kind of days arise, that may well be why God gave us bourbon in the first place.
Now Monday and Tuesday weren’t so bad, not really. Just the kind of days where little fires sprung up all day, and there never seems to be enough water to put them all out. Luckily for me, at days end I was in luck: I had brought a new bottle of bourbon into work to ask our staff photographer (and my good friend) Mike Tesh to take a picture of it for this website. Seeing as how it was days end, after all, I certainly saw no harm in sharing some of this new drink.
I’m also lucky to work at a place with a few like minded individuals. So without further ado, I also grabbed fellow bourbon enthusiast Josh McAllister and Katie Gleason to join us. Today’s bourbon of choice came to us from the New Holland Artisan Collection, a collection of which I have tried several different brandings already. Just a few weeks back I spoke to the fun of their Beer Barrel Bourbon, and I’m hoping to get a review posted in the next couple of weeks about one of my favorite whiskeys made by them, the Zeppelin Bend.
Today we tried the smaller batch Brewers Whiskey they have named Black River Bourbon.
The Black River bourbon bottle states it was pot distilled and aged in new American oak, as all bourbon should be. From what I have read, it is my understanding that they barrel this whiskey in smaller barrels to accelerate the aging process. I may have my doubts about the successfulness of aging a bourbon more quickly by changing the barrel size. That said, we all poured a small glass, and went to work, albeit in a more utilitarian setting then I am accustomed to.
Our take: if you have read this blog before, you know I have a pretty simple way of judging and rating Bourbons by my palate. First, I try all Bourbons straight. No ice, no mixing, just straight from the bottle to the glass. If a bourbon is impressive in a glass by itself, then it needs no mixing. My favorite Bourbons are all ones that could be had in a glass, neat.
It needs proves to be harsh, or unimpressive, then I will add in a few chips of ice. There are certainly wonderful Bourbons that really don’t become themselves until there is a little ice added. Woodford Reserve, for instance, never tastes right to me without a few rocks in the glass. Woodford may not be my favorite bourbon, but it is certainly a good bourbon and a very nice pour.
If those two methods haven’t given me enough to impress, I will try a bourbon in a mixed drink. A Manhattan, a whiskey sour, etc. Personally I rarely like mixed drinks, so that really is a last method of finding something I like about any particular bourbon. Again, there are fine Bourbons that go well in Manhattans that I wouldn’t necessarily drink straight or on the rocks. But if I had to mix you too enjoy you, you aren’t going to rate very high with me.
Unfortunately, the Black River Bourbon falls somewhere between that second and third category. It’s nose was relatively unimpressive. There was the strong scent of corn, with an undercurrent of oak. I could pick out raisins, and some earthy tones, but mostly it was the corn and wood.
The taste could only be described as young. The mouth feel was very thin, and as Josh had pointed out to me quickly, there was an emptiness of body. The predominant taste was that of Oakwood. There was a subtle hint of cigar box, some light nuttiness and a general burnt sugar that never grew into something greater, like molasses for brown sugar, but rather, stayed with a slight singed taste.
The finish was mellow, and again the wood returned. There was nothing disagreeable, or unpleasant about this bourbon. Just unremarkable. As we drank our second set, we all agreed: there wasn’t much to say negative about this bourbon, there just wasn’t anything that positive to say either.
Not all efforts are winners. Buffalo trace, four instance, takes big risks with their Single Oak Project, and their experimental bourbon line. If this is an effort that New Holland is using to refine their process, the good news is they’ve made a quality bourbon. It just isn’t anything special. Not yet anyway.
As for us, well, as Josh and I joked, the worst day drinking bourbon at work beats the best day not!”
Dan’s Rating: 6.9
Bourbon Classic Day Two: Day-drinking
Saturday morning opened with clouds in Louisville, but that did not put a damper of any kind on the Bourbon Classic, or our trip in general. We woke up relatively early, and went to meet a gentleman from whom I purchased a bottle of Weller 12 Year (unavailable in Michigan) for later review.
I would like to say this about Kentucky – I have now met with several third-party “craigslist” style sellers to procure bottles not available, or hard to find, in Michigan – and have found there is a genuine friendliness in these exchanges that I have not found anywhere else. Maybe it’s just better manners, but my wife and I were chatted up, about bourbon and life in general by every ‘collector’s market’ person we met. Here in Michigan, the same transactions are tense as a TV drug deal, and all of the friendliness too.
We wondered over to a store called Vault Liquor and added a few more bottles of more accessible bourbon to our hall with the help of the friendly gentleman behind the counter of this round, strangely set-up store.
From there, it was back to the Classic, and it did not disappoint.
Fred Noe, Jim Beam;
Harlen Wheatley, Buffalo Trace;
Tom Bulleit, Bulleit Bourbon;
Daniel Preston, Cacao Prieto Artisan Distillery;
Colin Spoelman, King’s County Distillery;
Willie Pratt, Michter’s;
Dave Schmier, Redemption Bourbon;
Drew Kulsveen, Willett; Jimmy Russell, Wild Turkey
The Classic kicked off with a panel discussion where some of the biggest and most famous Master Distillers, as well as some younger up-and-comers, talked frankly about bourbon trends, tastes, the future of the industry, how to maintain quality but be inventive, and many other topics. It was extremely fun, but also incredibly informative. Some of the things I noted:
- They all were in agreement that there is nothing intrinsically wrong with micro-distilleries or start-up labels outsourcing the actual alcohol production, but that the quality comes into question depending more on which supplier they use, and how involved they were in the recipe (as opposed to buying bulk leftovers).
- They also agreed that there is an incredibly high demand for all bourbon right now, so it will be very hard and expensive for new micro-distilleries to start.
- Fred Noe from Jim Beam said he truly doesn’t anticipate any changes to the Beam model, recipe or productions once the Suntory purchase is finalized, and that it has the most to do with expanding markets, not changing products.
- Jimmy Russell, the legendary Master Distiller from Wild Turkey, pointed out the changing demographics of the bourbon audience. “It used to be old men, going into the backroom at the bar, and having a cigar…playing poker,” he said, then pointing out the audience is now as diverse as the brands themselves.
- There was some disagreeing over whether or not the aging process could be hurried or enhanced by other methods. Most of the panel felt strongly that you can’t rush aging and attempts to do so are failures. Daniel Preston, from Cacao Prieto, disagreed, and pointed to investments made in limestone mines where the barrels can be heated and cooled daily, and therefore, aged faster. This was met with much skepticism.
- A reminder that, as bourbon is an aged process, true market research is difficult – higher production today takes years to hit the market, and if the market is slower, there can be significant financial loss.
We left this fun session and went to the first of our breakout sessions, Bourbon Flavors with chef Ouita Michel of the Holly Hill Inn.
Now, I had expected this session to be more about recognizing flavors in bourbon itself, but it was more of a lesson in taste pairings between bourbon and food. Using a variety of different tastes, and Woodford Reserve bourbon, we sampled and noted how sharing each sip with a food taste enhanced the overall experience.
As we sampled dark chocolate, Parmesan cheese, orange, dried cherries, hazelnuts and sorghum, we tasted Woodford and enjoyed.
Next, it was a more formal food session with Albert Schmid, National Center for Hospitality Studies, Sullivan University. Here, Chef Schmid walked us through some do’s and don’ts of cooking with bourbon, and showed us two recipes that we then got to sample – a bourbon chicken and Woodford Pudding.
Both were delicious (we got to sample each), and when it adjourned, it was time for the Ultimate Bourbon Experience.
This is an amazing thing – there is plentiful delicious food – beef tenderloin, pork tenderloin, corn pudding, sausage stuffed mushrooms, and on and on – and you walk through the lobby and main areas with a bourbon glass, getting samples from and chatting with representatives from almost all of the major and many smaller distilleries.
For review purposes, this isn’t the best way. But for sheer enjoyment, most definitely! We started at Angels Envy, sampling the A.E. Rye, then moved on to the Western Spirits display, makers of the Calumet Farm bourbon I’ve spoke highly of. To be honest, the representative there was not very helpful in talking about the bourbons, and didn’t particularly seem interested in it. Disappointing, but I had a drink of their Lexington bourbon and moved on.
Nelson’s Green Brier distillery has a great story, and it was a pleasure hearing Charlie Nelson tell it. The Belle Meade bourbon was distinctive, and I hope to get a bottle to review here in Michigan soon. From there we wandered longer, stopping for a bite, then a drink. Lather, rinse, repeat.
Prudence dictated we head back to our hotel at a decent enough time to take off for home bright and early (to prepare for a Super Bowl party we host), but I cannot say enough great things about this event. It was truly a great time, and I hope to return next year. Fantastic.
Bourbon Classic Day One: Cocktails for two
After a month of anticipation, I am here in Louisville Kentucky for the Bourbon Classic, and so far it has been tremendous fun. We got in late afternoon yesterday, with enough time to check into the beautiful and unique 21c Museum hotel, and get ready for the event itself starting at 7:00.
This is the Bourbon Classic’s second year, and the presentation last evening was fantastic. For last night’s sampling and competition, several different bourbon brands pared up with some fantastic chefs and mixologists to prepare small plate tastings and cocktails.
Each distillery/chef had a table serving area, and visitors were free to walk up to each one and try the dish, cocktail, or ideally, the pairing of both. The bourbons represented some of the best and most well known in the industry: Angels Envy, Jim Beam, Woodford Reserve, Buffalo Trace, Michters, Blantons and Wild Turkey. We started out on the far side of the convention hall, with Angels Envy, who served up a beef satay with green chili grits, a deviled egg, and paired it with a Boulevardier cocktail. A delicious pairing for, A.E. and Chef Terry French (winner of the Food Network’s “Extreme Chef” contest in 2012).
The treats kept coming – Highlights included the Sable Manhattan mixed by Issac Fox of Volare using Jim Beam black (delish!), Woodford Reserve and Chef Bobby Benjamin paired up for a chicken and waffles that was truly breathtakingly good, and the work of Blantons and Proof on Main Chef Levon Wallace.
Now, my love of Blanton’s is known to readers, so it’s hardly shocking I would find this to be my favorite pairing. But the taste of Chef Wallace’s Lamb scrapple with red eye hollandaise and cornbread fried in duck fat, paired with a Blantons based Fancy Free was the highlight for Jen and I. Both were delicious, and went together so nicely, that we had to give Chef Wallace our compliments – and it was our great pleasure to find him to be a fantastic guy to boot! Suffice to say, we look forward to eating at Proof on Main next time we are in Louisville, and enjoying the fantastic foods.
After the first pass through, many of the brands and chefs started rolling out second options, and dear reader, that’s where my notes fall off. We met some wonderful people, like the aforementioned Issac Fox and Chef Wallace, and made some new friends. We spent a good portion of the evening chatting with Gregory and Chris, two very nice gentlemen from Virginia who headed here for a bit of a college reunion. We also met a pair of ladies who are are close to launch on a Bourbon-lifestyle centered website, and who kindly directed us to some other local cuisine to try.
Today is day two, with some learning sessions and more tastings this afternoon and evening. We drove around Louisville a bit today, procured some future bourbon of the week bottles, and ate lunch at the fantastic Garage Bar. We’ve met some wonderful people – from knowledgeable collectors who have helped me augment my own, to the chefs, restaurant managers and people here at the hotel, so far everyone has been fantastic. On to day two!
Dan’s Bourbon of the Week: Pappy Van Winkle 15 Year
T-minus two days until I head to Louisville, KY with my lovely wife for the Bourbon Classic. I could not be more excited – and I will be posting updates all weekend as I partake in all the bourbon culture this weekend promises. Plus, I will get to escape the Polar Vortex madness that has settled on the great lakes!
For those curious, the Bourbon Classic is a (now) annual convention/conference/event bringing together distilleries, writers, speakers, master distillers, chefs, mixologists and just about anybody else interested in bourbon for a two day event in downtown Louisville. This will be my first time going, so I am ready for a weekend of learning about and thoroughly enjoying all it has to offer.
With such a fine event on the horizon, it seemed the best time to pick a sure thing for my bourbon of the week. And today, that means none other than the legend itself, Pappy Van Winkle. In this case, the 15 year.
I won’t waste your -or my – time recapping the Pappy Van Winkle story. What I will do is review this elusive bottle for those who, like me, have had a *difficult* (read: impossible) time procuring the drink. Hopefully, it can help someone decide for themselves – is it worth it?
When I say “worth it,” I am referring to the hunt for Pappy, or to pay the increasingly higher prices enthusiasts find when searching. For taste alone, I’m not sure ANY bourbon is worth the hundreds of dollars PVW commands. Many of those who are dropping hundreds of dollars for this, or any other rare whiskey, are doing it more for the prestige of having the bottle in their collection than the taste or quality. But that does not mean that PVW does not have those things. It actually has them in spades.
My take: I’ve had the PVW 15 before, and have actually had this bottle for a year and a half before reviewing. Most notably, I had it at Buffalo Trace Distillery at a Pappy Van Winkle tasting event last year, where I sampled the 12, 15, 20 and 23 year. For my taste profile, the 20 year was best (a little smoother, a bit more stately) but many say the 15 year is the perfect bourbon, and I can see why.
It’s nose is unparalleled. At 107 proof, you expect the bite of alcohol, but won’t find it here. Instead, a sweet mix of cinnamon and honey, maple syrup, honey and a bit of sharp oak comes forth. I held the glass to my nose again and again, absolutely in love with its aroma.
The first sip is sharp – the charred oak mixes with a delightful caramel and it’s creamy texture almost separates on your tongue. There is that sweet thick vanilla caramel on the front, and toffee. In the back, the cinnamon pours out, with more oak and a husk spice that is unique in a wheated bourbon. It’s not harsh, but rather, smooth and strong. Clove and more oak come forward if you hold your sip a bit longer.
Then the finish – very very long and warming. Still smooth, but with warming oak flavor and the lingering of caramel.
I found waiting between sips made it even better. The second didn’t catch me off balance, and the sweetness increased with each subsequent sip, the sugar mingling with that smoky oak char.
Did I love it? Yes, even more this time than before. I can’t in good conscience leave it out of my top five, although I still prefer the softness of the 20 year. Is it worth $500 a bottle? Again, I’m not sure anything is. But a glass at a bar is worth the asking price, and if you have the means, you won’t regret it from the taste.
Yum.
Dan’s Rating: 9.1
Dan’s Bourbon of the Week: New Holland Beer Barrel Bourbon
10 days and counting until the Bourbon Classic, and the excitement continues to build, in spite of a second round of Polar Vortex weather here in frozen Michigan. I received some great feedback on last weeks DBotW (Traverse City Whiskey Co. American Cherry Edition), so this week I continue on with Michigan based bourbons: the New Holland Beer Barrel Bourbon.
New Holland Brewing is responsible for many of the fantastic, Michigan-based brands of beer. I’ll be the first to admit, I am not a great connoisseur of beer, but even I am aware of their qualities. The Hatter series are renowned in the area, and one of their most unique and popular labels is the “Dragon’s Milk,” a stout beer aged in Oak bourbon barrels. It is a tasty and satisfying beer, and it’s with this product in mind that New Holland – who extended their beverage creation to the New Holland Artisan Spirits a few years back – created the Beer Barrel Bourbon.
Just as Dragon’s Milk is aged in oak bourbon barrels, New Holland created their Beer Barrel Bourbon by finishing a pre-aged bourbon (sourced from a distiller in Indiana) in former Dragon’s Milk barrels. There is, of course, an irony to this – the bourbon is being finished in actual bourbon barrels that had been ‘borrowed’ to age beer. But it promises a unique finish – taking a bourbon and introducing it to the barrel flavor of a rich, creamy, vanilla-strong stout beer.
Like last week, I should admit here that I have serious reservations about bourbons where the juice itself was prepared offsite and the label company was responsible only for finishing and bottling. You can’t make a silk purse out of a sow’s ear, they say (who says that? I don’t know – i suppose either the purse or bacon industries). So the idea that you can take a less-than bourbon and make it something worthwhile by disguising its real taste is upsetting to me. Allow me to say that the New Holland Bourbon is from neither the best nor worst stock. It’s unfinished taste is straightforward and young. I feel pretty confident that, without the beer finishing, I would not be overly fond of this beverage. It’s not that there’s anything wrong with it, rather, its mellow, young and not impressively unique. However, I’m not judging it without the finish.
My take:
From the cool New Holland bottle, Beer Barrel Bourbon is a nice pour. It has a rich amber color, and looks nice enough in the glass. It’s nose, I couldn’t help but notice, changed with a bit of time. At first blush it has a nice blend of vanilla, toffee and oak, but with a few minutes in the glass, it opens up some malt and hop scents. A faint smell of the beer finish is introduced, and becomes stronger the longer it is in the glass.
It has a thicker mouth feel – not necessarily creamy, but not too light, It has caramel, and corn (a bit more corn than I like), and it delicately smooth on sip. There are oak flavors, but I didn’t get tannins, and it was a pleasant drink.
The finish is where it gets the most interesting. While the sip is easy on the throat, it is really then that the Dragon’s Milk influence comes out – you taste the stout beer presence on the finish – almost like it had it’s own chaser. Given the good pour that Dragon’s Milk is, this was a wholly welcome development.
Also worth noting is the finishing kick this bourbon has – my wife and I both noticed that this one left that warm from-the-stomach-headed-up feeling other liquors do. On such a cold winters night, it was kind of appreciated, and it certainly sets it apart. The finish actually had more kick than the drink!
Lastly, I would be remiss if I didn’t mention this: One of my favorite parts of being a bourbon nut are the scents that are left in a glass after finishing it. I revel in the magical sweet smells you can find in a glass minutes or even hours after a drink has been finished. This one was no exception, but one thing was significantly different: the glass smelled like beer.
And there’s nothing wrong with that.
Dan’s rating: 7.8 (higher if you are a micro-brew aficionado)
Dan’s Bourbon of the Week: Traverse City Whiskey Company American Cherry Edition Bourbon
Today I start the two week countdown: two weeks from tomorrow I will be traveling to Louisville Kentucky to take part in the Bourbon Classic. The Classic is a newer event where distillers, enthusiasts, master chefs, distilleries and fans will gather in Louisville to learn about, taste and truly revel in the spirit we enjoy so much. This will be my first time at the Classic, a Christmas gift courtesy of my wonderful wife Jen, and I am counting down the minutes.
In The meantime, life goes on. And today it went on with an unexpected snowfall, and a painfully slow commute home from work. Such a day almost requires a glass of fine bourbon at the end of it to calm one’s nerves. Luckily for me, I had several new ones to choose from, so this evening I sampled one of he newer offerings from the Traverse City Whiskey Co., a Cherry infused Bourbon they refer to as their “American Cherry Edition!”
For those familiar with it, the Traverse City Whiskey Co. has been making small batch Michigan-based bourbon for a a while now. I say making, but in actuality they, as a newer distillery, have been purchasing their bourbon from a Midwest distributor who has created it to the taste profile they requested. This can get tricky, as we discussed in the past. Sometimes that means that smaller distilleries are basically slapping a label on a second rate product, and selling it under a “local” banner.
Now, if you read this blog regularly you know there are two particular things that can get my goat when talking about bourbon. I really hate when I believe a second rate offering hits the market at a premium price simply to be part of the current bourbon craze, and I have a personal vendetta against Bourbons that have been tarnished with too much finishing, flavor adding, or just shenanigans that confuse a flavor profile. So it would be a fair assumption that I would not be fond of a bourbon whiskey, from a newer outsourced brand, that has been infused with cherries. But that assumption would be wrong.
At least tonight. Maybe it was a refreshing drink after a long day. Maybe it was my home state pride. Likely, it was both with a strong dose of the mere fact I love cherries. But I actually enjoyed this, even more then I would have guessed.
My take:
The bottle I purchased was hand labeled Batch 001. Now I don’t know if that means it came from their first batch ever, as the product was just introduced in the fall, or the first batch of this year. But it was number one all the same. The nose was exactly what you would expect from a cherry infused bourbon. The scent of cherries, so integral a part of Traverse City tradition, was certainly the most noticeable element. There was also a strong scent of burned sugar, so common in younger Bourbons. After the glass sat a while, you could pick out notes of vanilla giving way to a baking spice elements. Cherries, vanilla and baking spices…made me hungry for a slice of pie to go with it.
The taste was more bourbon than cherry, and I’d say, for the market they seek, it’s a well measured mix. I could still get strong vanilla tastes, and although it was a rye, the spiciness was very low and tempered. That was probably due in no small part to the cherries, which blended well. There was a nice oakiness to it as well. It’s a thin mouth feel, and goes down easy with very little burn at the finish. I like a mellowed finish myself, so those looking for that finishing warmth may be disappointed, but then again, if you’re looking to get your ass kicked, you probably aren’t drinking cherry infused bourbon.
The price point for this juice is not bad – I picked it up for $25 and it seems about right. I would be more likely to mix it in an Old Fashioned or Manhattan where the cherry flavor would be a better touch.
According to their website, the Traverse City Whiskey Co. is currently working to set it self up as a fully in house bourbon distillery. They are going so far as to plant the crops that they will use in the process. Personally, I encourage this kind of growth. There is something special about a distillery that grows, distills and markets its own unique beverages. I look forward to seeing how the TCWC grows.
I feel strange about giving a rating to a bourbon that is so different then the others I typically try. But I will do it anyway.
Dan’s rating: 8.3 as a mixer bourbon; 7.5 as a sipper
Shakeup in the Bourbon World: Suntory purchases BEAM Inc
As many bourbon fans know, the craze around it’s production and consumption is not limited to the United States, or even North America. Other markets, including Europe and Asia, have been clamoring for the fine American beverage for some years now, despite the serious limitations in it’s availability there. It certainly comes as no surprise that an Asian company would make a power move by purchasing an American producer. The surprise is more which one will have global headquarters on the move.
BEAM, Inc, the company responsible for some of the most iconic American bourbons like Makers Mark, Knob Creek and, of course, the many faces of Jim Beam itself, will be purchased by Suntory Holdings, Inc. Suntory is a privately owned Japanese company, and they are purchasing BEAM, it’s assets and it’s debt, in entirety, and are adding the many products – which also include Canadian Club whisky, Sauza tequilla and Courvoisier cognac, among others.
What does this mean for the bourbons? It is not yet known what impact, if any, this will have on the products themselves. Suntory has been in the whisky game for a long time (they already owned whiskies Yamazaki – which they started in 1923 as Japan’s first whiskey producer, Hakushu, Hibiki and Midori liqueur). It would be expected that, given their closeness with the under-served Asian market, the import and distribution to Asia of a much higher quantity could be on the horizon.
That could mean shorter supply here at home, or higher prices, but only time will tell. It also could lead to the revisiting of a lower proof version. When Makers Mark announced their desire to water down the bourbon slightly last year to meet increased demand, a public relations firestorm ensued. Although they relented days later (leading some to wonder if it was a publicity stunt), public misconceptions still loom. Last year, I heard several liquor purchasers comment on their lack of interest in Makers now that it was “watered down,” and my attempts to explain to them that it was only a thought, and they hadn’t actually changed it were met with disbelief.
Only time will tell. For right now, the reporting is that the American management will stay in place.
The truth is most beverage distilleries are owned by large, global corporations and we are rarely any the wiser. I won’t go into the geo-political aspects but I would remind readers this: if the ‘buy local’ movement is something important to you, there are a fantastic wealth of homegrown bourbons of excellent quality available out there, including most of the big names. In the mean time…
It’s Suntory Time!
*thank you to the Wall Street Journal, New York Times, NPR and The Bourbon Review for details
Baseball and Bourbon 